And this attitude is not confined to government customers. I once acted for a supplier in the negotiation of a major outsourcing contract in the private sector with a major player in the pharmaceutical industry. We raised a number of comments intended to enable our client supplier to better understand the ask, and also negotiate a more reasonable deal. We all travelled hopefully to the Midlands for a discussion with the customer and their American legal firm. We were put firmly in our place mainly by the lawyers - all our comments were rejected as were our attempts to gain a greater understanding of the requirements. The contract was eventually awarded to a large Indian supplier, presumably the cheapest bidder. Through some strange coincidence I subsequently spoke to a consultant who told me how the project had gone badly wrong. It had been reallocated to a different supplier to sort the problems out at great expense and with resulting significant delay. Whilst I don’t know the details, I doubt this was due to the competency or otherwise of the original supplier, but rather to a lack of clarity as to what was required mapped onto the capabilities and offerings of the contractor. This was probably coupled to its inability to make the anticipated profit margin.
AI suggests that “a "polite brick wall" refers to a respectful yet firm resistance to unreasonable requests or expectations, often encountered in UK construction projects.” All well and good but what if those “requests” are to understand or even dare one say it improve the contracting model, and the “expectations” are merely to make a reasonable commercial return? There are of course many reasons why there are so many failed outsourcing contracts. See this SCL article Whose fault is it anyway? Why complex IT and outsourcing projects fail which provides a balanced view of the customer and the supplier causes and who might be to blame. Interestingly they include on the customer side “The customer does not know what it wants or how the IT system will meet its objectives” and on the supplier side “The supplier overpromises”. However, a reason why both parties may be at fault is that “The requirements of the new system are generally not specified to a level of detail to allow development until after the supplier has been selected”.
And it is not as if guidance, knowledge and experience is not now available in this more mature IT outsourcing market. See, for example, this thorough and well thought through, Deloitte document The Outsourcing Handbook A Guide to Outsourcing. This sagely observes that outsourcing is a challenging relationship – “”Outsourcing Failure Stories” is its own Google keyword. The potential to achieve significant savings through outsourcing is well known. However, there are a number of examples where companies hit obstacles, get entangled in complexities and simply get it wrong.” It comments on the negotiation phase that “Throughout all of this activity the client should remember that the objective is not a deal with the smallest possible initial price but a deal which provides optimal long term benefit to both parties.” It also points out the importance of a “Contract for Outputs” where from the customer’s perspective service descriptions “should be described in terms of the end outputs that the client requires …which allows the vendors to develop the most appropriate solution.” Too often customers in my experience fail to recognise the skills and ability of suppliers and try to tell them not just what they want but exactly how to deliver it.
What amazes me is that despite all these war stories, guidance and advice nobody seems to have learnt the lessons of history. Customers still look for the lowest price during procurement processes and hardball suppliers, forcing them to “cost scrub” and reduce their final bid price, whilst refusing to “open their kimono” and tell them what they really, really want. Suppliers still sign up to deals knowing they don’t have a true understanding of the requirements and hence the solution and cannot deliver on time, sometimes if at all. They optimistically hope they will somehow be able to sort it out “in the wash” and at some stage return to profitability for the project because of the new work opportunities the customer must eventually provide them.
The solution in my view is to abandon traditional vendor/supplier relationships and seek instead to establish a strategic outsourcing partnership between the customer and supplier, recognising that their mutual success is a common goal. See, for example, this article 13 steps to building and maintaining a successful outsourcing partnership which discusses “how to build and maintain a durable outsourcing partnership” observing “Finding an effective way of working when the fundamental principles of the sector, organisation and even the individuals you’ll be collaborating with, may be significantly different from your own, so it can be challenging and may well be a constant juggling act throughout the relationship.”
See also this Forbes article How To Create A Successful Outsourcing Partnership which proposes that for successful outsourcing “the essential concept here is that of a partnership. If you consider your outsourcing choice as a service provider, everything can go wrong. I believe you want to choose someone who has a similar philosophy to yours so you can trust them to fulfill your vision”. It then proposes what to consider in this context including:
- Cultural Proximity - how like-minded you and your partner are. Do they share your worldview?
- Trust and Communication - choose the best-fitting partner you can find — and then trust them.
- Flexibility - You’re likely going to have to evolve from your initial concept.
Ultimately and perhaps ironically in my view outsourcing success comes down to relationships and people, not AI driven technology. We should be the opposite of “polite brick walls”. As professional legal and commercial advisers on outsourcing deals our roles should be to enhance and promote understanding, rather than be pleasant but unmovable. We should listen, engage, construct, be creative and adapt, and advise our clients to do the same, rather than just deflect nicely. Above all outsourcing contracts should be seen as constructive and evolving partnerships, not rigid vendor/purchaser relationships.
As Mother Teresa said "I can do things you cannot, you can do things I cannot; together we can do great things".

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