So unlike in a war where any tactic including lying to and deceiving the enemy may be a legitimate approach, a negotiation if successful ends in a contract where the parties have to work together for a number of years. Whilst of course wanting to represent my clients and do the best possible deal for them, I have found that honesty is a far preferable approach to deliberately misleading the team on the other side of the table as to your motives or even business goals. This sort of behaviour tends to come out and can severely damage the long-term relationship the parties should be striving to achieve for their mutual benefit.
And not being truthful can go spectacularly wrong as illustrated by the English court case of BskyB V EDS in 2010 in which the supplier representatives in the negotiation of an IT contract made such exaggerated and untruthful statements about their company’s ability to meet an implementation plan that the judge found their actions fraudulent - which voided the contract limit of liability. See this summary in Computer Weekly.
Here is an interesting Harvard Law School blog Trust and Honesty in Negotiations: Dealing with Dishonest Negotiators which poses the question as to whether you should deal with dishonest negotiators at all with reference to diplomatic discussions. See also this CNBC post Why you should never be dishonest during a negotiation which refers to a book “The Only Negotiating Guide You’ll Ever Need: 101 Ways to Win Every Time in Any Situation, ” by Peter B. Stark and Jane Flaherty who write: “The more confidence your counterpart has in your honesty, integrity and reliability, the easier you will find it to negotiate.”They advise not to use deception for short-term gain, because, they write: “It does not build long-term relationships or encourage your counterpart to come back and negotiate with you again at a later date.”
This older article about lawyers’ approach to negotiation Practical and Ethical Limits to Lying in Negotiations: Protecting Your Reputation as a Trustworthy Negotiator May Matter More than You Think cites research by Andrea Schneider published in the Harvard Negotiation Law Review Shattering Negotiation Myths: Empirical Evidence on the Effectiveness of Negotiation Style, which distinguishes between effective problem-solving negotiators and adversarial negotiators and concludes the former are likely to be more effective negotiators commenting:
Interestingly, attributes involving honesty affect how a negotiator is perceived. In the Schneider study, effective lawyers were ethical, trustworthy, and fair-minded. The adversarial lawyer, who was generally perceived as less effective in negotiations, showed attributes that arguable reflected negatively on his or her honesty: manipulative, suspicious and a bluffer.
Ultimately the world is a small place and you may well have to deal with the same people again. Plato through Phaedrus said Whoever is detected in a shameful fraud is ever after not believed even if they speak the truth.
As Thomas Jefferson commented “Honesty is the first chapter of the book wisdom”.




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